Case Study - Government of South Australia


On 18 July 2012, South Australia became the second state to formally apologize for forced adoption in Australia. They needed to deliver a live, online, video webcast of a formal apology led by South Australian Premier Jay Weatherill for viewing across South Australia and worldwide by affected individuals and families.

Business Challenge

Not surprisingly, because of the unusual nature of the event, there were numerous challenges that needed to be overcome to achieve the South Australian Parliament’s objectives. Because there were many who — due to time or cost constraints or personal privacy issues — would not be able to witness the apology in person at Parliament House, the Department of the Premier and Cabinet wanted a way to broadcast this personal, socially, and politically sensitive event live, that would enable viewers to truly feel like they had been present for the apologies.

Business Benefits

  • Provided a high-definition webcast of the formal government apologies viewed at more than 70 online sites, as well as throughout Parliament House and in a nearby hotel’s ballroom
  • Enabled easy recording, efficient editing, and quick posting of the webcast online so people who couldn’t tune in to the live stream could view it at their convenience
  • Offered the flexibility of working within the limitations imposed by Parliament House staff while delivering a high-quality webcast
  • Respected the social and political sensitivities at all times and protected the privacy of the affected individuals who watched the webcast
  • Ensured highly intuitive and reliable performance for both Department of Education and Child Development team members and for viewers around the globe