In the spotlight this week, we focus on Atomic Training, an online Technology training tool provider that helps businesses, organizations and individuals reduce training costs and increase productivity. I met with Clara Navin, Marketing Specialist, to discuss their new collaboration with Saba as part of the Content Connect program.
How would you describe your offering’s differentiation or value proposition for our joint customers?
Our online, on-demand training courses are broken up into thousands of short videos. This allows users to get the tech answers they need right when they need it. There is no need to search the internet or download software, Atomic Training’s online tool is available wherever, whenever you need it. Along with Atomic Training’s 24/7 unlimited availability, users are able to find training on a wide variety of common software applications and devices.
What is your business focus and what markets do you serve?
Atomic Training typically sells into small to medium sized businesses and has seen success in selling to public libraries. Earlier this year, Atomic Training partnered with Geek Squad to provide their Tech Support Members with access to thousands of how-to tutorials on common tech topics.
What do you find most compelling in partnering with Saba?
At Atomic Training, we are very excited about the opportunity to partner with Saba. With Saba currently serving thousands of customers, Atomic Training is able to reach potential users on a large scale, and be able to assist them with Technology training and professional development.
What do you think are the key trends and formats that will dominate the future of ELearning?
A couple of key trends that have the potential to play an increasingly important role in the future of eLearning are personalization and Mobile Learning. Let’s face it, in today’s world, in order to get someone’s attention, the message or training needs to be relevant. ELearning needs to fill the specific knowledge gaps that an individual has in order to be effective. To add to that, eLearning needs to be on the go. Having the ability to learn what you need, where ever you may need it, is an absolute must.