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Partner Perspective: Q&A with Vado

June 19, 2013, Karen Hui -

Content Connect – Introducing Vado

Vado is an employee and management development e-Learning courseware provider and a longtime supporter of the Saba Content Connect program. I spoke with Vado’s Founder, Cindy Pascale about the impetus to join Content Connect and the ongoing relationship with Saba.

What is your business focus and what markets do you serve?

Vado offers employee and management soft skills/eLearning courses. We have 299 in our library, which are all off the shelf. Our customers come from every industry from small, medium to very large businesses. Smaller customers generally, do not have specific Learning objectives and need to start somewhere and end up buying the full library. Larger organizations tend to have specific objectives and have a lot in place and don’t want to duplicate. We also offer a complementary service where we map our courses to their Learning objectives – examples include the competency model, or employee engagement service. We present based on what they want to accomplish. They will purchase those courses mapped to their objectives. Clients prefer this option as they don’t want to hunt and select courses, and also don’t want to overbuy. Our content is currently based on five continents – North America, Europe, Asia, Australia, and Africa.

How would you describe your offering’s differentiation or value proposition?

Our biggest value proposition is assisting with Learning that applies on the job. If you think of all the research, 70% of development happens on the job, 20% through coaching and mentoring and 10% happens in a formal setting – e.g. formal workshop. Our courseware really helps bridge formal Learning and application on the job. All of our courses come with a step by step implementation guide, where learners go through a short instructional video to assist with implementing Learning on the job.

What do you find most compelling in partnering with Saba?

Saba is a well-known, respected talent management provider and our reputation is enhanced by being associated with a market leader. You offer us the ability to get in front of top name customers and that exposure is the biggest and the best.

What do you think are the key trends and formats that will dominate the future of eLearning?

One of the key trends is Mobile Learning. I think there was and still is a lot of buzz and we are going to see application, as well as implementation of Mobile Learning on a much broader scale. There is also a change in Learning content – e.g. shorter courses go hand in hand with Mobile Learning since one’s patience and attention span is different on devices. The two work together. Our courseware is already there in terms of Mobile. Our courses are optimized for the learner – kindle nooks, iPads as well as videos in high-definition and are a short two-three minutes to meet learner requirements.

What is one example of an innovative piece of content you offer that customers would be interested in?

All of our content is built in the same format, from the short video, job aid, and implementation guide. The implementation guide is our innovation helping the Learning industry move forward from being on the job, to making it happen on the job.


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