Recruit like a Marketer
The Digital Age is upon us, posing both opportunities and challenges toward finding, attracting, hiring and retaining the best people and skills your organisation needs to succeed.
What can recruiters and talent acquisition leaders learn from today's digital marketers?
In this eBook, you'll learn how to...
- Get in the mix - Apply the Seven P's of Marketing into any recruitment strategy - utilising a set of common but crucial decision-making checkpoints to understand where to focus any recruitment efforts
- Understand the audience - What tactics can be deployed to better understand who your audience is, what motivates them and more importantly where to find them.
- Build a community - How can social networking channels can be used to segment and engage your target audience.
- Make the technology do the work - Leverage a framework of guidance to identify where technology and process automation can help to address all areas of the candidate/employee life cycle, thus continuously personalising and optimising the user experience.
The key is not to overcomplicate things. Recruiters won't become fully fledged marketers overnight, nor would you want them to.
But by understanding the principles and the mix of decisions marketers make, it may help you to understand the journey customers candidates go through and assist you to managing their journey in a more effective and engaging way.
Download this Lumesse eBook to learn more about recruiting top talent in the digital era!