Global fitness leader Curves knew consistency with franchise owner training was vital as they rebuilt their brand.
Global fitness leader Curves faced a rebrand at a pivotal point in the company's history. It was clear the old way of training franchise owners was no longer going to work. Pre-Saba, Curves relied on DVDs for training along with shared documents that could change from location to location. Going forward, the company knew consistency was vital as they rebuilt their brand. Seasoned veterans of the franchise industry, Curves' leaders realized that a consistent experience for customers started with consistent training.
Curves chose Saba in part due to the organization's deep experience with franchise brands, especially on a global scale. It was vital to the company that their learning management platform was designed to handle a global footprint.
One favorable outcome was the runaway success Curves had with Saba Social. It turned out that the franchisees craved communication with other owners in other parts of their country and world. By sharing successes and challenges, fellow franchisees were able to pass on knowledge and strengthen the brand.
Curves franchise owners have readily embraced the new learning management platform. Those that do can see the difference in overall revenue, as well-trained staff leads to a better customer experience. With high-quality staff training that reaches every staff member in seconds using Saba's platform, Curves' future is aligned for continued growth and increased customer loyalty.