Ressources Webinaires What Content Marketing Can Teach L&D: Tactics to Boost Learner Participation

Webinaires

What Content Marketing Can Teach L&D: Tactics to Boost Learner Participation


Make Your Learning Content Viral and Ignite Workplace Learning

Developing effective, engaging learning content that keeps learners coming back takes more than a "build it and they will come" approach. Not only does learning content need to be purposeful and aligned to strategic business goals, but it needs to intrinsically engage learners and motivate them to learn – especially when it comes to non-mandatory learning.

So how can modern, learner-centric and data-driven L&D teams make their learning content and initiatives gain traction within their organizations? And what can marketing teach L&D about creating shareable content that drives engagement?

How to Create Learning Content That Gets Shared

Viral content is no accident. It is calculated and it is intentional. Marketers have long used tactics like surprise, value promises, and inspiration to create content that sticks, but these elements of successful content marketing can also be applied in the design and development of corporate learning content.

In this on-demand presentation, content marketing expert Steve Rayson shares the secret sauce that makes content go viral and how you can create learning content that inspires action and leaves your learners wanting more!

Watch this presentation today to learn how to leverage proven content marketing techniques in your learning content to drive engagement and impact!

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