The well-known USA TODAY brand stretches across the United States in both in print and digital platforms. Less familiar but no less important is the USA TODAY NETWORK's sales organization tasked with helping local business owners reach customers in more than 100-plus markets.
As journalism revenues have shifted over the past two decades, media-owned digital marketing platforms loaded with award-winning journalism and solid content have been on the rise. To continue this progression, it was vital for the USA TODAY NETWORK to implement a world-class talent development solution that would help the organization achieve four key business goals:
- Provide an asynchronous-learning experience to new hires and existing employees
- Offer custom learning journeys based on the needs of different sales channels
- Improve direct reporting capabilities for both administrators and leadership
- Migrate content from multiple systems into one easy-to-use system
Learn more about the USA TODAY NETWORK's talent management journey Dec. 13, 2018, at our webinar, "How USA TODAY NETWORK Creates Personalized Learning Journeys." We'll learn from Craig Lutz, Senior Manager of Learning and Technology at the USA TODAY NETWORK. Craig has been with the USA TODAY NETWORK since 2014 creating learning programs to support digital media solutions across the United States and Guam. Craig now manages a team of instructional designers and is responsible for learning and learning technologies for approximately 3,000 employees.
My colleague, Kelli Davidson, Senior Solution Consultant, Saba Software, will also present at the webinar. Kelli is a true expert on delivering effective HR and development strategy. She has worked at Saba as a Solution Consultant for the past four years helping customers maximize the impact of their talent development investment resulting in more engaged, happier and productive employees.
Knowledge needed here
If you attended Saba Insight 2018, you may recall that Craig was a presenter. Here's a quote from his presentation that stuck with me about how learning was critical to his organization's success:
"Our Account Executives need to be armed with knowledge of all shapes and sizes in order to deliver in a very competitive space. They need product knowledge, yes, but also how to order, how to manage the sales process/cycle, how to show a client the ROI and how to continue to build the relationship."
Since implementing this personalized learning journeys approach, the USA TODAY NETWORK has increased user sessions by 143 percent, users by 112 percent and page views by 349 percent, while bounce rates decreased 30 percent. Learn more about how the company made this happen in our on-deman webinar.