As more and more learning content is developed for tablets and smartphones, learning teams are figuring out the best ways to reach their intended audiences. The team at Hyatt Hotels has excelled at creating mobile content for thousands of employees who work in properties around the world.
Erin Straus, Corporate Director of Learning at Hyatt, shows us in this short video how the organization develops mobile content using what she calls “thoughtful preparation."
Tip #1: Create content for the end user
The Hyatt team tells us that when they start developing mobile content, they begin with one focus in mind: make it simple for the end user.
“More than any other methodology, ‘simple’ becomes even more important with mobile because you are on a really small device; the screen might not be as large, or there is just not as many capabilities as if you are on a computer,” Erin says. “So it forces you, from our perspective, to make sure what actually matters is there.”
Tip #2: Design easy interaction
When the Hyatt team first began building their mobile content, they considered how users interact with their devices. Rather than clicking items and searching menus, mobiles users tend to swipe. So, Hyatt made sure their training tech involved familiar mobile behaviors. For instance, when a Hyatt learner encounters a series of photographs in their training, they will intuitively swipe on their device.
Tip #3: Not all training SHOULD be mobile
Mobile learning has sailed past the old methods of simply cramming web copy onto a mobile platform and calling it a day. But too much mobile isn’t good either. Hyatt considers each objective for learning, and sometimes, mobile isn’t the best fit.
Since some topics are too cumbersome to try to adapt to mobile, the Hyatt team carefully considers when it’s better to create training for other environments.
Tip #4: Buzz counts more than metrics
Of course, it’s good to know metrics such as how many people completed their sessions over a certain period of time. But for Hyatt, the “buzz” surrounding learning is even more valuable.
When Erin hears employees saying that the training was easy to access via their mobile devices, she says “that speaks even higher to me than knowing that were ‘X’ number of sessions over a certain period of time, because ultimately it’s that buzz that will continue to drive it for the other colleagues we have.”
Want to explore how your organization can use Saba Cloud to develop mobile learning programs? Contact us and request a demo.