There are many aspects to creating a great corporate culture - from your organization's mission/vision/values, to how well your organization lives those values. However, at the center of it all is your people. Because people are what matter most.
With this point in mind, we've put together some of our favorite articles that reinforce the importance of getting corporate culture right.
A "front row culture" is a result of investment and effort - Seth Godin
Seth Godin isn't one to mince words. His articles are short, fast reads packed with a punch. In this article he shares how the culture you create and reinforce through your actions and behaviors is a choice.
Check out The front row culture - it's a solid read.
"Culture is where the humans gather in business." - Stan Slap
A great point made by Stan Slap - one of the leading voices on corporate culture. Through is work with organizations around the world, Slap is committed to bringing humanity back into the workplace. Helping leaders understand how and why they need to lift people up versus make them feel small. And since culture is the source of a lot of key business goals, getting it right can have a huge impact on organizational performance.
Read more in HRM New Zealand's A beautiful epiphany: Corporate culture in a new light.
"Every organization has an emotional culture, even if it's one of suppression" - Sigal Barsade and Olivia A. O'Neill
A culture joy. A culture of fear. Which one would you rather work in? This HRB.org article provides a compelling argument on why leaders need to pay attention to how emotional culture is manifested in the workplace. Because the impact it has on everything from employee performance to employee well-being is significant. One of my favorite pieces of advice to leaders from this article is: model the emotions you want to cultivate.
Read more on HBR.org - Manage Your Emotional Culture
"For employees, culture is about how they feel at work" - Tim Sackett
HR and leaders often define great culture in terms of mission, vision and values. What employees want from organizational culture is an emotional connection - to one another and to the brand (because the brand represents them!) Tim Sackett shares why leaders need to pay attention to the disconnect between what employees want from their corporate culture and what the organization delivers.
Check out the full article to learn more - Your Employees' Definition of a Great Organizational Culture
Culture is king
Whether you proactively cultivate your corporate culture or not - your organization has one. As the HBR.org article above mentions, negative feelings spread like wildfire. Well, so too do positive feelings. So why not create a culture that your people want to be a part of? I hope you enjoy reading those articles and find them useful in creating a culture that helps your people know they matter most.