We survey our customers regularly and act on their feedback. Why don’t we do the same with our employees? Every talent management initiative is driven by two connected goals – to improve employee engagement and to improve business results.
Because engaged employees go the extra mile and that has a powerful domino effect that ends in good news for the bottom line.
Engagement surveys aren’t enough anymore
Formal engagement surveys have been used to create a snapshot of employee engagement every one to three years, but that data is often outdated by the time it’s synthesized, analyzed and reported back to the organization. And if it takes weeks or months to find out you have team members who are disengaged, it is probably too late to act by the time the report makes its way to your desk.
Annual surveys have their place, but progressive businesses want to hear from their people more often so they can respond more quickly. This isn’t about what cereal is in the office pantry. It’s about gathering feedback on how we enable our employees to do their work and about what satisfies them as they do it. In our rapidly changing work environments, this means picking up the speed on receiving and acting upon feedback.
A new approach: Voice-of-the-employee initiatives
In its report, Apply Voice-of-the-Customer Best Practices to Voice-of-the-Employee Initiatives,* Gartner shares that a new approach to employee feedback emerging. One that is based on successful customer feedback programs. These “voice-of-the-employee programs” are giving employers a more comprehensive way to collect data on employee views so they can get timely, actionable insights about broad dimensions of the employee experience.
In the report, Gartner “…identifies key voice-of-the-customer best practices that application leaders transforming human capital management should apply to VoE initiatives.”* Additionally, the report’s purpose is to “…identify relevant VoC best practices that may be suitable for VoE, and to describe where similarities and differences between customer and employee populations may affect the application of these best practices as HCM leaders increasingly pursue more of a marketing approach to understanding, designing and delivering a great employee experience.”* People are the core of every organization and knowing how they feel will help you make better decisions.
Download the Gartner report on voice-of-the-employee initiatives today to learn how you can measure engagement, get feedback, monitor sentiment and gain insights about employee preferences, opinions and well-being by applying voice-of-the-customer tactics.
*Gartner, Apply Voice-of-the-Customer Best Practices to Voice-of-the-Employee Initiatives, Ron Hanscome, Jim Davies, Helen Poitevin, April 2017