Smart learning leaders know that accessible and meaningful eLearning can move the needle on ongoing performance and development. But there’s no guarantee that you’re going to see your desired business results without first implementing a high-impact learning content strategy to help get you there.
Your eLearning program needs the content, structure and strategy to take your people, teams and business from where you are to where you want to be. To get you started, Saba partnered with educational technology company OpenSesame to investigate what key practices optimize will help organizations create a high-impact learning content strategy. We found that high-performing organizations apply the following four practices:
1. Link Training to Business Objectives
You need to ensure your employees have the right skills and knowledge to meet your business goals. It’s not simply making time to do the training – the learning content itself must clearly link to a business-focused outcome. Your “why” needs to be clear, just as it is for Saba-OpenSesame customer Siemens.
“Training is our future. Technology is getting more and more complex,” says Richard Voorberg, Siemens’ vice president of global operations, power services. “We need to have employees that are more knowledgeable and much more valuable to the customers.”
Siemens aligned its business goals to how its learning and development (L&D) program connects to its employee development strategy. People and teams direct their own development experience while staying connected to the business’ goals and strategy.
2. Enlist Executive Support for Training Initiatives
When high-performing companies enlist a high-level L&D champion responsible for assuring content relevance and commits the target learners to participate in the training, organizations experience higher relevance and consumption of training content. Ideally, this learning initiatives champion is an executive who is keen to reinforce learning program buy-in at all levels.
Siemens quickly piloted modern L&D adoption across its various markets and portfolios thanks in part to executive commitment to performance-driven learning.
"We have seen about a 30 percent increase in usage since implementing. There is a nice integration between OpenSesame and Saba," says Casper Moerck, Siemens’ learning technology manager.
Siemens’ approach is right on track: Organizations with high sponsor engagement experience course consumption at a rate five times greater than organizations without sponsor engagement.
3. Making it Accessible and Meaningful
Of course, driving eLearning program adoption in your organization hinges on offering training that employees know will help them improve their on-the-job performance. In fact, the more eLearning courses your organization offers, the higher the likelihood that employees will find courses they want to take. Employee eLearning utilization increases even further when the available courses are highly relevant to the employees’ jobs, responsibilities, career aspirations and more.
“I see people benefitting from Siemens’ learning programs on a daily basis. If we can provide that value to the individual, but also to the company, that is my goal for Siemens,” Moerck says.
Stellar content is key, but alone it’s not enough to drive employee engagement and move the needle on your desired business outcomes. Your learning management system (LMS) and learning content need to work together to effectively merge your structure and strategy.
4. Get Managers to Support and Reinforce Training
Remember: It’s not enough to simply collect and curate a learning library or playlist and then expect an employee to take off on their own, fully accountable learning journey. If you simply offer training, it’s not guaranteed that employees will take advantage of it. The clear solution? Managers need to be involved in employee training to support and reinforce their employee’s goals and guide their development.
“I always tell people [that] the beauty of Siemens is, you can stay with one company for your whole career and have a dozen different jobs,” says Voorberg.
This is where managers need to lean in and regularly follow up with their employees’ progress during coaching conversations and ongoing feedback.
See How to Put Effective Learning Content Strategies in Action
Want to see effective learning content strategies in action? We caught up with Siemens’ learning leaders to see what happens when strong learning content strategies intersect with Saba’s best-in-class talent development platform and OpenSesame’s comprehensive learning content.
Siemens fully integrated high-quality OpenSesame learning content with Saba Cloud to easily manage their learning and performance in just a few months.
Ready to learn more? Download the 4 Practices for Creating a High-Impact Learning Content Strategy ebook to discover even more insights about the four learning content strategies high-performing organizations use to drive positive business outcomes.