BHAGs: How To Use Them In Employee Coaching

by Kris Dunn | Posted | Performance Management

BHAGs: How To Use Them In Employee Coaching

Big, hairy, audacious goals, or BHAGs, are visionary, strategy statements designed to focus a group of people around a common initiative. They traditional differ from our other goal setting techniques because BHAGS are usually positioned toward by a large group (rather than individuals) and they typically span a large amount of time than any of our other goals. They're huge.

BHAGs can come in several flavors. Most are focused on one of four broad categories: reaching a defined target or metric, competition, organizational change, or reputation. Here are a few examples from some companies you've probably never heard of...

Reaching a defined target

"Attain 1 billion customers worldwide" - Citicorp, 1990s

Competition

"Crush Adidas" - Nike, 1960s

Organizational Change

"Transform this company from a chemical manufacturer into one of preeminent drug-making companies in the world." -Merck, 1930s

Reputation

"Become the company most known for changing the worldwide poor-quality image of Japanese products" - Sony, 1950s

Even though BHAGs are generally goals for companies and collective groups, smart managers are increasingly using them for individuals as well. I explain the merits of using BHAGs in this fashion in the following episode of TalentTalks.

Subscribe to TalentTalks on YouTube

Want more episodes of TalentTalks? You can find previous episodes here, and make sure to subscribe to SabaSoftwareTV to make sure you don't miss future episodes!

Employee Goal Setting Template

Set your own employees up for success by setting effective goals.


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Employee Goal Setting Template

Set your own employees up for success by setting effective goals.


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