If you talk to your friends in the media or tech spaces, one phrase seems to keep coming up.
"Pivot to video."
Video seems to be finding its way into every part of our lives, and with good reason. It's easy to consume, disseminates a lot of information quickly and is often more engaging than written or auditory content formats.
For these reasons and more, video needs to be a part of any modern talent development strategy. Recent research by ATD found that 41% of talent development professionals are incorporating more video into their learning programs, citing video as a catalyst for engagement in training and e-learning that can improve the ability to remember concepts and details.
Here are a few examples of great ways your organization can use video to take its talent development strategy up a notch.
Onboarding and training employees
Onboarding is one of the most important and most often overlooked aspects of developing new talent. It creates the employee's all-important first impression of the organization and is key to the long-term success and engagement of employees. Whether it's sharing the ins and outs of your industry or setting a first-time manager up for success, a well-thought-out and smoothly executed onboarding program is critical.
It is also a great opportunity for organizations to leverage engaging video content.
The objective of onboarding is to support employees to come up to speed swiftly and start making valuable contributions. The trouble is, onboarding is often a bit of a chore. There's lots of compliance training, corporate policies, employee handbooks ... it sometimes feels endless.
Work video into your onboarding courses
One way to alleviate the mundane feel of some of the mandatory compliance training for new employees and onboarding is to incorporate video elements into your training courses. Not only does video training keep new hires more engaged with the process, it helps them get through their onboarding process more quickly, shortening the time between when they get hired and when they can start making meaningful contributions.
Saba Video integrates directly with Saba Learning, meaning your training courses (whether for onboarding or otherwise) can include video content alongside the regular documents, quizzes and other learning formats. In the below example, a company has included a welcome video from the CHRO as part of their onboarding courses, alongside a checklist and two decks.
Make more info available to keen employees who want to know more
Many employees may find themselves wanting to dive deeper after their onboarding. They may want to pursue learning about the vertical the organization operates in, skill sets and methodologies the company uses, etc. In these cases, it's great to make categorized on-demand video available for easy access and consumption.
With Saba Video, content can be arranged by topic into video channels. In the below example, you'll see an example of a video channel featuring leadership skills.
Video channels like this one are made up of learning content from across the LMS and can also contain contributions from employees from across the organization. So, whether an employee wants to take a deeper dive into the business itself or develop some new skills, all the content they need is readily available and easily discoverable.
Video truly is a great way to set new employees up for early success, and these benefits translate to many other types of training as well.
Keeping the organization up to date
Let's say a company's CFO wants to provide an update to employees on how the organization is performing financially. Keeping your people in-the-know is important when it comes to keeping them engaged with the company as a whole and helping them direct their efforts where they're needed most.
Because only a certain subset of employees would have the finance chops to understand an annual report or a document containing sometimes confusing terms like EBITA, P/E ration or market cap, having someone guide them through the information can be very helpful. Video is a great way to share such updates. The CFO could upload a video about the company's financials to a video sharing platform like YouTube or Vimeo, but the information is very sensitive. Even when using the "unlisted" or "private" settings on these services, things are not perfectly secure and links can still be shared with outsiders. For a large number of organizations, these video hosting services are not an option.
With Saba Video, however, video can easily be shared quickly and securely to everyone across the entire organization (or a select subset of people). Because videos are hosted inside the LMS, they are only available to employees and are protected by Saba's secure platform. Once the video is uploaded to Saba Cloud, it can be distributed through video channels, groups, topics, the social feed or even as a formal training item. In the below example, the CFO has uploaded the video to the finance department's group for easy viewing by anyone who is a member.
This same idea applies to the sharing of other sensitive information like product roadmaps, competitive intelligence or business strategies. By keeping videos in your LMS, you can ensure that proprietary information stays secure.
Give your people access to the info they need
Here's a situation for you. A service technician for kitchen appliances is called in to work on a dishwasher at a client's home. Many of these calls are routine fixes, but this time the technician runs into a problem they haven't seen before. They need some added help, and video learning can help here.
Video reference materials
The technician is able to use their LMS' mobile app to access instructional videos to search for the appropriate directions. Video is especially useful in these hands-on situations where visual indicators can help make the steps clearer and easier to follow.
The technician is able to find the video, follow the instructions and remedy the issue.
But what if there are no instructions available?
Alternate ending! Employee-contributed learning content
Over in an alternate universe, our service technician did not find the information they were looking for on Saba Cloud. But that's okay.
After spending some time on the phone with co-workers, the problem is diagnosed and fixed. To ensure that future technicians will be able to tackle this same issue, our hero films the repair process along the way using their smartphone. They then upload the video to Saba Cloud, filing it alongside similar reference materials so that fellow technicians can easily find it in the future.
Get video working for you and your people
Want to see what Saba Video can do to help you develop talent in your organization? Drop us a line at the link below!