3 Reasons Why Effective L&D Programs Choose Video

by Emily Manley | Posted | Learning

3 Reasons Why Effective L&D Programs Choose Video

A robust learning and development (L&D) program considers the individual's needs – all while producing an engaging and performance-driven eLearning strategy that actually appeals to the majority of employees. Think that's easier said than done? You might be surprised.

Some people learn best by listening, soaking up information through a lecture or an audio file. Others learn by getting into the action, moving around and applying the lesson at hand. Some learn by watching a process unfold, whose eyes light up as they see the pieces fall into place. Many people actually learn best by combining several different learning styles. Now here's where it gets interesting.

Over the past 10 years, the use of video in learning has more than doubled. And for good reason: Video engages learners and holds their attention, making it an effective mode for learning. People are already very familiar with using video in their personal lives, thanks, in large part, to social media, such as YouTube, which has allowed users to easily consume, engage with, create and share content. At this point, harnessing that consumer-grade experience to support diverse training needs is a no-brainer. And here's why:

1. All Eyes on You: Offering Video Learning Makes You an Appealing Employer

Your people are hungry for learning opportunities that will help them contribute to their teams advance their careers. They're motivated. They're curious. And, if you're not mindful of how you deliver your L&D programs, they're also bored. It's not enough to simply offer content – it has to be delivered in a way that resonates with your modern learners.

Forward-looking organizations incorporate video into their learning programs to stay on the cutting edge of modern learning programs. Done well, organizations can even measure the impact of their learning programs and content through viewer analytics, allowing them to adjust content as needed.

2. Interaction on the Go: Deeper Engagement When and Where It's Needed

Static content like slides and PDFs has its place but no one wants to wade through page after page of heavy content delivered in a repetitive format. On the flip side, Forrester found that 75 percent of employees are more likely to watch a video than read documents, emails or web articles. Video engages different senses, such as hearing and sight, and is often more interactive than traditional static content as learners often must pass tests or quizzes to complete their training.

Technological advancements are driving change across the business landscape. Your people are mobile and expect their learning to be the same, no matter their go-to digital device. Video is flexible: It can be easily integrated across all learning touchpoints, including courses and classes across both formal and informal learning workflows. Video can travel with your people – right in their back pockets.

3. Top of the Class: Acing Tests and Performance Metrics

This is all good news, but what really matters is that your learners actually retain the information from their learning experience so that they can put it into practice to drive performance and growth. Your managers and teams want to see results that benefit business outcomes.

Studies show that video content helps you hit those targets: Recent research by ATD found that 41 percent of talent development professionals are incorporating more video into their learning programs, and even cites video as an “impressive catalyst” for engagement in training and eLearning that can improve learners' ability to remember concepts and details. Static content like slides and PDFs simply don't have the same effects – video is simply more interesting.

Ready to learn more? Join me and Hawley Kane, Saba's head of organizational talent and leadership development for an engaging webinar showing you how to integrate video into a modern employee learning and development strategy. Register for Enable Self-Driven Learning Through Video today!

Enable Self-Driven Learning Through Video

Join us on July 31st to learn the ins and outs of implementing and succeeding with video learning.


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Enable Self-Driven Learning Through Video

Join us on July 31st to learn the ins and outs of implementing and succeeding with video learning.


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